But, what I am not a fan of are the current pool of home improvement companies that falsely advertise services in our area and only work to collect a homeowner's data and resell it to us. These guys are not "Brokers".
When I ran my own contracting business, I spent a couple thousand dollars per month on advertising and then one day I noticed a "couple thousand" wasn't enough because national companies were driving up the market.
About that time, I was once approached by a "pay per lead" company and offered to "buy" a solar energy lead for $500. It was really that type of a moment that made me realize that technology is letting our industry down. . . So I created EFynch.
We are not trying to be a middle man. We are not trying to charge high fees or sign you up for services which you don't understand…